Loading... Please wait...


Check out our featured range of fine food and drink brands.


our newsletter

  • Wish Lists
  • My Account
  • Order Status

Blog - Small business

How to Support Small Businesses Right Now

Posted by

by Tess Davis, Greencity intern

At present, the world is shrouded in a nervous and uncertain atmosphere due to the increasing threat of the coronavirus pandemic. The COVID-19 strain is a huge concern for our health, but also for the economy and our local, national and global community. While the government are putting in measures to support statutory sickness payments for many workers across the UK, those who are self-employed are increasingly worried about how to prepare for the economic hit to their business, their staff and their income. Here are a few tips to help minimize the impact on your local brands, shops, restaurants and cafes:

1. Prioritise Local Businesses

As less and less people are choosing to eat out, and more and more people are told to work from home, it is essential to prioritise local businesses who are going to be hit the hardest. Multi-national companies have far greater resources to survive an economic crisis of this magnitude, rather than an independent café or food shop that relies heavily on local foot traffic. Not to mention a lack of staff due to self-isolation and illness, which may disrupt opening times. With the added strain of less tourism due to travel bans, it is vital that those in the resident community choose to grab a coffee at a small café, rather than heading to a global organisation for their caffeine hit. Who knows, you might even discover a new favourite spot, or develop a new craving for a local sweet treat! Another great option to support your local businesses is to purchase a gift voucher right now for a future visit – this will help them maintain their cashflow even if you can’t visit in person right now.

2. Interact through Social Media

Social media is essential for business visibility, especially for small brands and cafes who don’t have a dedicated marketing team to call upon in this turbulent economic climate. Self-isolating at home? Why not like a few posts on your local café’s Instagram account? Or maybe tweet about an amazing local product that you love? Getting online and interacting with a small-town brewery or a zero-waste shop at the end of the street will have a massive impact on their ability to reach new customers. Long-term, your social media engagement is likely to encourage trade in the COVID-19 aftermath, and help local business owners to recover from the losses sustained during this period.

3. Write a Review

Another way you can support smaller businesses from the comfort of your own living room is by writing a review on their Facebook page, Google or TripAdvisor. Positive comments from customers online produce an average 18% increase in sales according to WebsiteBuilder.org, and a larger amount of reviews push businesses up online search results lists. Now more than ever, where consumers are limiting their time in public spaces and carefully selecting where to spend that time, it is important that our local businesses are being seen, considered and chosen as destinations. Do you know an independent café that always delivers on flavour, or maybe a small shop with incredible customer service? Now is the time to write a short review and show them some love!

4. Get Involved with Community Events

Local businesses are excellent for setting up community events and fundraising as a way of giving back to those around them, and that has been no different since the COVID-19 outbreak. For example, Roots Edinburgh have been collecting soap and clean towels for the homeless, who are especially vulnerable to infection, and Little Green Newcastle are setting up free phone consultations about ways to improve your immune system. Why not get involved and keep an eye out for events on social media, to help those around us who are less fortunate?

5. Let Greencity Help

As a workers cooperative, it is our duty as a company to provide advice for those that need it, and never has it been more important within our community to offer up our services. In fact, the last of the global ‘7 Cooperative Principles’ is Concern for Community, which states ‘Cooperatives work for the sustainable development of their communities through policies supported by the membership’, which hangs alongside the other six Principles in the GC HQ main hallway. That’s why we encourage any small business that is in need to contact us on any of our social media channels or our website. Without our amazing suppliers and customers, Greencity would not exist, and we are determined to tackle this present economic threat together.

The future is uncertain, and currently we are all taking each day as it comes. Please make sure to look after your health, and look after those around you. Any local purchase, no matter how small, will be greatly appreciated by the incredibly dedicated business owners bravely facing this crisis head on. You have the power to make a difference.

Six Questions from Greencity with humblestuff

This week saw us officially entering Spring, prompting us to finally cast off our scarves and gloves and, for lots of us, think about giving our homes and workplaces a good scrub! With this in mind, it's the perfect time to hear from humblestuff, Glasgow-based pioneers of eco-friendly cleaning. Humblestuff's handmade products are designed to [...]

Read More »

Six Questions from Greencity with Birken Tree

This week's Six Questions comes from a company brand-new to Greencity, the wonderful Perthshire-based Birken Tree.Rob and Gabrielle are a husband and wife team whose combination of forester and healer have led them on a journey to revive the folk knowledge surrounding the use of birch trees that was once widespread in the Highlands. Their [...]

Read More »

Six Questions from Greencity with The Chocolate Tree

With Valentines Day and Easter just around the corner, what better time to hear from one of our wonderful Scottish chocolatier suppliers; this week's Six Questions from Greencity features The Chocolate Tree, Dunbar-based ethical chocolate-obsessives.First established in 2005, The Chocolate Tree have grown from a small festival tent to a dedicated chocolate factory and two [...]

Read More »

Six Questions from Greencity with Summer Harvest

Each week on the Greencity blog, we'll be profiling one of the fantastic small producers who's products we're proud to distribute. This week, we hear from Summer Harvest, longstanding producers of great quality rapeseed oils and dressings, all grown, ground and pressed in the green hills of Perthshire's Strathearn Valley. This family farm has been [...]

Read More »

Six Questions from Greencity with Clever Kombucha

Greencity prides itself on working with so many fantastic small producers, and we decided we love them so much we should let them tell all of our customers a bit more about themselves. Over the next few months we’ll be using our blog to introduce you to many of these businesses - people who are passionate about what they [...]

Read More »

Back to Top