NET ZERO CARBON – Embedded CO2e per 100g: 83g. Alara fully offset CO2e by donating to Rainforest Saver.
PLASTIC FREE PACKAGING – Recyclable cardboard box and home compostable film.
SUPPORTS LOCAL FARMERS – Alara source all their oat, barley and rye flakes from British growers.
A classic down to earth blend of wholegrains, fruits and seeds.
Life is busy. Alara have blended the best organic ingredients to provide a balanced and nutritious breakfast to start your day, everyday. This high-fibre, wheat-free recipe is naturally sweetened with fruit. It does not contain any refined sugar or added salt.
Alara
Alara was founded in 1975 as one of the first health shops in London, selling flakes, fruits, dried fruit, seeds and nuts. By 1977, they were producing a mix of these ingredients that became the first muesli recipe with no added sugar. Alara’s focus has always been on clean, healthy food - in 1988, they were licensed by the Soil Association to produce the first Organic certified cereal in the world, and in 1993, Alara produced the first certified Fair Trade cereals for both Traidcraft and the Alara brand.
Alara has been licensed by the Coeliac Society since 1996 to produce gluten-free cereals. They source all of their oat, barley and rye flakes from British growers, and their cereals are packaged in recyclable cardboard with home compostable film. All in all, a delicious and sustainable way to start your day!
See all our Alara products here.