Be warned! Read on and you may find yourself uncontrollably driven to reach for dark chocolate, you can almost smell the cocoa aroma, so why not make it FATSO, who are here to answer our questions on why they do what they do. Over to the team at FATSO…
How did your business come into being?
We started FATSO because dark chocolate had lost its edge. Too often it was thin, flavourless and dull. We wanted chocolate with real character: bold, fearless and impossible to ignore. So we created FATSO, a dark chocolate brand that delivers big flavour, backs quality and takes sustainability seriously, without ever taking itself too seriously.
You put a lot of effort into your sourcing your ingredients, what are your guiding principles?
Our guiding principle is pretty simple: if it's going into a FATSO bar, it has to be outrageously good. We source ingredients that deliver on flavour, quality and sustainability, without compromise. We love ingredients with personality, the kind that can stand up to rich dark chocolate rather than disappear into it. Right now, our favourite products are the bars that strike that perfect balance of sweet, salty and seriously indulgent.
What is your brand mission and what is it you hope to do by bringing your products to the market?
We're here to prove that dark chocolate doesn't have to be niche, worthy or intimidating. Our goal is simple: make exceptional dark chocolate that people genuinely crave. By combining bold flavours with responsible sourcing and high quality ingredients, we're removing the compromises that often come with chocolate. We want people to enjoy every bite, trusting that the hard work behind the scenes has already been done for them.
Why do you use Greencity Wholefoods as a wholesaler?
We love how Greencity champions challenger brands and gives businesses like ours the opportunity to grow. Their reach has helped us unlock a whole region, and Scotland has always been a natural home for FATSO. There's a shared appreciation for great-tasting products, a bit of cheekiness and brands with personality. Their team backs quality, innovation and independent thinking, which aligns perfectly with how we approach chocolate. They've got great taste, after all.
If you could invite three people to a dinner party, who would they be, and why?
We'd invite Anthony Bourdain, Dolly Parton and Willy Wonka. Bourdain for the stories and his relentless curiosity about food and people. Dolly because she's proof that you can be wildly successful without taking yourself too seriously. And Wonka because every chocolate brand needs a direct line to chocolate royalty. We'd provide the dark chocolate, they'd provide the chaos.
What are your plans for the future?
World domination, obviously. But seriously, our goal is to change people's perception of dark chocolate. For too long, milk chocolate has had all the fun, while dark chocolate has been stuck being the sensible option. We're here to prove it can be
bold, indulgent and packed with personality too. As we grow, we'll also be able to invest more back into the communities behind our chocolate. Through The Chocolate Dream initiative in Colombia, we help support cocoa-growing families, strengthen
rural communities and create opportunities for future generations of farmers. Great chocolate should taste good and do good.
By now you’re probably thinking, I should get some FATSO chocolate in my next Greencity delivery, and we’d be right there with you if it were us. You can find the range on our website, including their new Mixed Case 40g Mini Bars, four fabulous flavours in a more pocketable pack - www.greencity.coop/brand/fatso
